Becoming a TikTok influencer is everyone’s dream, right? Because come on, you will be getting paid just to create content, work with brands, and have thousands of followers. But behind those viral videos and sponsorships, influencers also face many challenges that most people can not and do not see.
From dealing with the algorithm to mental health struggles, the influencer’s life is not something as easy as it seems. So, if you are thinking about becoming a TikTok influencer or are already one, you should understand these challenges by checking what others are going through using TikTok Viewer. Because only this can help you prepare for the struggles that you might face in the future.
Come on, let us explain to you the most common struggles influencers face on TikTok and how to handle them.
1. The TikTok Algorithm
One of the biggest challenges influencers face is the TikTok algorithm, which is completely unpredictable. Tiktok is not like other platforms where growth can be more consistent; TikTok will push a video to millions of viewers one day and not show your next post to anyone.
How Does This Affect Influencers?
- You might put all your efforts into a video, but it gets no views.
- A video you did not expect to go viral will suddenly go viral overnight.
- The algorithm favors trends, making it hard to grow if you want to create original content.
How to Deal With It?
- Stay consistent and post regularly.
- Experiment with different formats, trends, and video lengths.
- Avoid relying on just TikTok.
2. Pressure to Constantly Create Content
Being an influencer is not like other traditional jobs. It simply means your success depends on how much content you create. The more you post, the more TikTok rewards you back with more views. However, this pressure of creating content consistently may lead to stress.
How Does This Affect Influencers?
- You feel pressure to post daily.
- You will run out of creativity, but you still need to come up with new ideas.
- Taking a break means losing all the engagement.
How to Deal With It?
- Plan content prior.
- Batch film videos so you would always have backup content.
- Set boundaries.
3. Struggling to Make Money
Not all TikTok influencers make money, and those who do earn from TikTok feel that brand deals and creator fund payments are not always consistent.
How Does This Affect Influencers?
- The TikTok Creator Fund pays very little unless you have millions of views.
- Brand deals are not always consistent.
- Many brands offer free products instead of payment.
How to Deal With It?
- Diversify income streams.
- Negotiate fair pay with brands.
4. Online Hate and Negative Comments
We all know that fame comes along with criticism. TikTok influencers often receive hate comments, criticism, or even online bullying, which can affect their mental health.
How Does This Affect Influencers?
- People judge everything about your appearance, personality, and content.
- Negative comments can affect your confidence and mental well-being.
- Trolls and haters sometimes mass-report content, leading to account suspension.
How to Deal With It?
- Ignore and block hateful users, and do not engage with negativity.
- Turn off comments on certain videos if you feel like it.
- Focus on your supporters rather than the haters.
5. Brands Expecting Free Work
As an influencer, you will get tons of DMs from brands asking you to promote their products. However, many brands offer free gifts instead of actual payment.
How Does This Affect Influencers?
- You get lots of product offers but less or no money at all.
- Brands expect you to do full campaigns for exposure.
- Small influencers struggle to convince brands to pay them fairly.
How to Deal With It?
- Know your worth and do not work for free unless it is truly valuable for you.
- Always negotiate your rates and ask for extra payment for your extra efforts.
- Build a strong media portfolio to show your engagement and value to brands.
6. Keeping Up with Trends
TikTok trends change very quickly. In simple terms, what is viral today may not be a trend tomorrow. This makes it hard for influencers to keep up.
How does This Affect Influencers?
- You constantly have to monitor trends and jump on them as soon as possible.
- Missing out on trends will lead to lower engagement.
- Not all trends fit your brand, but skipping them can also slow your growth eventually.
How to Deal With It?
- Spend some time on TikTok’s For You Page (FYP) every day to see what is trending.
- Adapt trends to fit your personal brand and niche.
- Do not rely only on trends, instead make content that is always relatable.
7. Fear of Being Canceled
Cancel culture is when people get criticized or rejected by others for saying or doing something wrong, and this is increasing in today’s generation. Many influencers worry about making a mistake that could lead to this kind of treatment.
How does This Affect Influencers?
- One misunderstood comment can ruin your reputation.
- Videos or even usernames can be used against you. So, generate usernames using the TikTok name generator on the safer side.
- Apologizing is not always the answer.
How to Deal With It?
- Be mindful of what you post; think every time before you speak.
- If you make a mistake, apologize for it sincerely.
- Stay away from any controversial topics unless you are completely aware of them.
Final Thoughts
Being a TikTok influencer is a rewarding dream job but has many challenges. From dealing with algorithm changes to handling online hate, the journey is not always as smooth as it seems. But, with the right mindset, strategies, and balance, you can easily come across these struggles even while continuing to grow.
