Born X Raised: A Testament to Streetwear and Cultural Identity

Born X Raised is more than just a clothing brand; it is a cultural movement that encapsulates the spirit of Los Angeles, its streets, and its people. Founded in 2013 by Spanto and 2Tone, the brand has become a symbol of authenticity, resilience, and community. With its roots deeply embedded in the Chicano culture and the skateboarding scene, Born X Raised has carved out a unique niche in the streetwear industry. This article delves into the history, ethos, and impact of Born X Raised, exploring how it has become a beacon of cultural identity and self-expression.

The Origins of Born X Raised

Born X Raised was born out of the streets of Venice, Los Angeles, a neighborhood known for its rich cultural tapestry and vibrant skateboarding scene. Spanto, whose real name is Chris Printup, and 2Tone, whose real name is Alex, grew up in this environment, where they were deeply influenced by the Chicano culture, hip-hop, and skateboarding. These elements became the foundation of their brand, which they launched with the aim of representing their community and telling its stories.

The name “Born X Raised” itself is a declaration of identity. It signifies the idea of being born and raised in a particular place, with all the experiences, struggles, and triumphs that come with it. For Spanto and 2Tone, this place was Venice, and their brand became a way to honor their roots and give a voice to those who shared similar experiences.

The Chicano Influence

One of the most distinctive aspects of Born X Raised is its deep connection to Chicano culture. The Chicano movement, which emerged in the 1960s and 1970s, was a civil rights and cultural movement that sought to empower Mexican-Americans and celebrate their heritage. This influence is evident in the brand’s designs, which often feature bold graphics, lowrider imagery, and references to Mexican-American history.

The brand’s logo, a stylized “B” and “R” intertwined with a cross, is a nod to the religious and spiritual elements that are often present in Chicano art. This logo has become iconic, representing not just the brand, but also the cultural identity it stands for. Born X Raised has managed to capture the essence of Chicano culture and translate it into a modern streetwear aesthetic that resonates with a wide audience.

The Skateboarding Connection

Skateboarding has always been a central part of Born X Raised Sneakers identity. Venice Beach, where the brand was founded, is known for its skate parks and vibrant skateboarding community. Spanto and 2Tone were both avid skaters, and they brought this passion into their brand. The skateboarding influence is evident in the brand’s clothing, which is designed to be functional, durable, and stylish.

Born X Raised has collaborated with several skateboarding brands and artists, further cementing its connection to the skateboarding world. These collaborations have helped the brand reach a broader audience while staying true to its roots. The brand’s commitment to the skateboarding community is not just about clothing; it’s about supporting and uplifting the culture that has given so much to its founders.

The Art of Storytelling

At its core, Born X Raised is a brand that tells stories. Each piece of clothing is a canvas that reflects the experiences, struggles, and triumphs of the community it represents. The brand’s designs often feature powerful imagery and messages that speak to the realities of life in Los Angeles. From the struggles of growing up in a tough neighborhood to the pride of being part of a rich cultural heritage, Born X Raised uses its clothing to tell these stories.

One of the brand’s most iconic designs is the “On Faenem” graphic, which features a hand holding a gun with the words “On Faenem” written above it. This graphic is a powerful statement about the realities of street life and the need to protect oneself and one’s community. It’s a raw and unfiltered representation of the challenges faced by many in Los Angeles, and it resonates deeply with those who have lived through similar experiences.

Collaborations and Cultural Impact

Born X Raised has collaborated with several high-profile brands and artists, further solidifying its place in the streetwear world. One of the most notable collaborations was with Nike, which resulted in a collection of sneakers and apparel that combined Born X Raised’s signature style with Nike’s technical expertise. This collaboration was a milestone for the brand, bringing its message to a global audience while staying true to its roots.

Another significant collaboration was with the Los Angeles Dodgers, a partnership that celebrated the shared cultural heritage of the brand and the baseball team. The collection featured Dodgers-inspired designs with a Born X Raised twist, blending sports and streetwear in a way that resonated with fans of both.

These collaborations have helped Born X Raised reach new heights, but they have also stayed true to the brand’s mission of representing its community. Each collaboration is carefully curated to ensure that it aligns with the brand’s values and message, making them more than just business ventures—they are cultural statements.

The Legacy of Spanto

In 2023, the streetwear community was devastated by the news of Spanto’s passing. As the co-founder and creative force behind Born X Raised, Spanto’s influence on the brand and the culture it represents cannot be overstated. His vision, passion, and commitment to his community were the driving forces behind the brand’s success.

Spanto’s legacy lives on through Born X Raised, which continues to honor his vision and uphold the values he stood for. The brand remains a testament to his belief in the power of storytelling, community, and cultural identity. Spanto’s impact on the streetwear industry and the lives of those who knew him is immeasurable, and his memory continues to inspire the brand and its followers.

The Future of Born X Raised

As Born X Raised moves forward, it remains committed to its mission of representing its community and telling its stories. The brand continues to release new collections that reflect the realities and aspirations of the people it represents. Each piece of clothing is a testament to the resilience, creativity, and spirit of Los Angeles.

The future of Born X Raised is not just about clothing; it’s about continuing to build a community and a movement. The brand has become a platform for self-expression, cultural pride, and social change. It is a reminder that fashion is not just about aesthetics; it’s about identity, history, and the power of storytelling.

Conclusion

Born X Raised is more than just a clothing brand; it is a cultural phenomenon that has captured the essence of Los Angeles and its people. With its deep roots in Chicano culture, skateboarding, and streetwear, the brand has become a symbol of authenticity and resilience. Through its powerful designs, collaborations, and commitment to its community, Born X Raised has carved out a unique space in the fashion world.

As the brand continues to grow and evolve, it remains true to its mission of representing its community and telling its stories. Born X Raised is a testament to the power of cultural identity and the importance of staying true to one’s roots. It is a brand that not only reflects the realities of life in Los Angeles but also inspires and empowers those who wear it. In a world where fashion is often fleeting, Born X Raised stands as a lasting legacy of culture, community, and creativity.